Wednesday, April 15, 2009

GT Bicycles Unleash Online Cheers to Taunt the Competition – Gold Digger Style, Rocky Mountain To Announce 29'er at Sea Otter

GT Bicycles adds more “bling” to the Golden Race Series, kicking-off this week, today announcing the addition of three customizable cheers on the Golden Race Series Web site www.GTisGolden.com.

Performed by The Gold Diggers, a highly trained cheerleading squad committed to the Golden Race Series winner, these cheers are designed to taunt the competition.

“Since so few people will ever experience the “love” and adoration of the Gold Diggers, they’ve generously recorded some of their favorite cheers for you to share with your cycling buddies,” said Jenni Cathcart, Director of Marketing for GT Bicycles.

Each cheer can be personalized with the name of your friend or competitor. Simply visit the Gold Diggers page of the Web site and select one of the three cheers:

Dead Last
Parking Lot
Sizzle

Then enter your friend’s name into the Web site to personalize the cheer. The cheers can then be emailed, shared through Facebook or viewed directly on the site.

GT Bicycles Golden Bike program kicks off at the Sea Otter Classic on April 19, 2009 in Monterey, CA. As part of the program, the fastest amateur mountain bike racer at each of seven events across the U.S. will be crowned the Golden Bike winner. See official rules for eligibility and details.

The spirited, if fickle, admiration of The Gold Diggers is just one of the perks associated with being the Golden Bike winner. In addition, each Golden Bike Winner will receive an-all-expense-paid trip for two to the next race in the Golden Race Series, a $250 SUGOI gift certificate, a starring role in the online ad campaign, and support from a dedicated professional mechanic at that race – but only if the Winner agrees to defend his title on the Golden Bike at the next race in the series.

Should that person win again, GT sends him on to the next race in the Series. Should he lose, then he goes home and The Gold Diggers’ attention is now focused solely on the new Golden Bike Winner.

More information about the race, official rules and the full schedule of events is available on www.GTisGolden.com.
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ROCKY MOUNTAIN BICYCLES ANNOUNCES 2010, 29’er PRODUCT LAUNCH AT THE SEA OTTER CLASSIC

Rocky Mountain Bicycles announces it's 2010 - 29’er product launch at the Sea Otter Classic, April 17-19th, Monterey California. Rocky Mountain will be exhibiting both of its proven platforms, Vertex and Altitude, both now available in 29’er.

Since 1981 Rocky Mountain bicycles has pioneered and pushed the limits of 26 inch wheel mountain bikes. Now we feel the time is right to launch our B.C. take on the 29er experience.

The notoriously technical trails in our Vancouver backyard have always been our testing ground and we’ve used these same trails to test and develop our 29ers. Our new 29ers are just as suited to the treacherous trails at our doorstep as fast, flowy Marin County singletrack, or high alpine Swiss mountain passes.

Our new Altitude 29 puts a big wheel spin on our phenomenally successful Altitude platform. With our patented SmoothLink suspension and first of its kind StraightUp geometry, we have set a new standard for pedaling efficiency and suspension quality. The Altitude 29 with its 120mm of rear wheel travel is about covering big distances efficiently while having enough suspension to soak up everything in its path.

Rocky Mountain’s extensive World Cup racing heritage is immediately apparent in our new Vertex 29 platform. Much of the R&D for our Vertex RSL was also applied to the Vertex 29, resulting in a bike that handles like a race bike, but also showcases the best of the 29er.

Both bikes feature completely redesigned FORMTM tubesets, Shimano Direct Mount front derailleurs, and both represent the evolution of Rocky Mountain’s legendary ride quality.

Check back with MTBracenews.com following this weekend's Sea Otter Classic for more photos and information on the new Rocky Mountain 29'ers.